Sales and marketing competence
Marketing may seem like an unpleasant imposition. However, marketing is a prerequisite for sales. You can market in many ways, for example by using various digital channels or by producing content. Free advice on digital marketing can be found online for example in the video series (in Finnish) made by MKollektiivi and MMA sales and marketing professionals’ union.
Financial competence is a key building block for the entrepreneur’s competence. The website of the Federation of Finnish Enterprises and Suomi.fi provides comprehensive information when you need to update your financial skills. Business Financial Management at Suomi.fi. For information on taxation and defining the value of the company (in Finnish), read the materials available on the Suomen Yrittäjät website.
How do I draw up my company’s agreements? And how do I enforce data protection and copyright laws? Is my company’s information security up to date? You can find information about concluding agreements and copyrights on the Suomen yrittäjät website. We recommend downloading the Tekijänoikeuksien ABC guide (ABC of Copyright, in Finnish) and the information security guide (in Finnish). We also recommend reading the GDPR guidelines on EU data protection regulations (in Finnish). If you need information on improving your company’s information security, read the SME Cyber Security Guide (in Finnish) and the ICC Cyber security guide for business (in Finnish) by the Finland Chamber of Commerce.
Every entrepreneur must reserve time for business development. On the Suomen Yrittäjät website you can find tips for product and service development, drawing up a business plan (in Finnish), and developing the responsibility (in Finnish) of your company’s operations.
In addition, various networks not only support you in your everyday life, but can be a great place to find help and support for business development. You can find further information on the Networks to Support Small Entrepreneurs guide (in Finnish)! Don’t hesitate to contact your nearest Enterprise Agency or the service network coordinated by TE Services.
If your company has staff (including trainees) or you are considering hiring employees, read through the responsibilities of an employer. If you read only one guide, read the Information package for small enterprises.
In addition to the statutory obligations, you should ensure that your team works together and your company remains capable of renewal. Try the tips and exercises on the Onnistutaan yhdessä! (Let’s succeed together, in Finnish) workbook and and read the Guide for enabling an employee-oriented working culture (in Finnish).
Managing your own work
Managing one’s own work means, for example, that you draw up schedules for your work, think about the smaller tasks that large work entities consist of, and that you prioritise tasks. It also includes rewarding yourself for work done. Take care of your own ability to work by investing in leisure time.
For example, the Yrittäjänaisen kasvukirja (Entrepreneur Women’s Growth Book, in Finnish) has tools for managing one’s own work from the perspective of time management and setting goals. The book is also ideal for men!
However, do not remain alone with your business. Self-management requires strong support and safety nets. Read about entrepreneur’s well-being work (in Finnish) on the Mieli – Mental Health Finland website (in Finnish, contact the general Crisis Helpline for service in English at https://mieli.fi/en/support-and-help/). You can also contact the Yrittäjän kriisikeskus (Entrepreneur’s crisis centre, website in Finnish). Yrityskummit business mentors also offer exchange of ideas and mentoring.